Last Updated on December 10, 2024
The bottom two sections in the Client Info section are for periodic “SEO and PPC” checks. In order to make sure all audits, analyses, reports, and other checks are kept up to date, we will track them there. If any of the items have gone unchecked for too long, their “Date Completed” cell will turn red, indicating that it is time to check them again.
MCs may assign you a task where you perform one or more of these checks. However, if you notice a check has expired and have time to work on it in your allotted task time, feel free to complete the check.
Go through three different types of pages on the site (e.g., homepage, product page, blog page) and check the page on desktop and mobile. Make sure everything works and looks correct.
Screaming Frog URL Download
Download the current screaming frog crawl of the site. Ensure you are using the paid version of Screaming Frog, otherwise, your report may be limited to just 500 URLs (and lots of URLs are image URLs, technical URLs, etc.) Save the crawl to the client folder (… in this doc / follow this naming convention: “ *client name* Month Year Screaming Frog URL Download”)
The goal of this task is to identify if there are any general crawl errors Google has identified concerning the website as a whole. Log in to Google Search Console. Check the following tabs, then record what you find in the Client Master.
- Pages
- Soft 404
- Not found (404)
- Redirect error
- Server error (5xx)
- Blocked by robots.txt
- Blocked due to other 4xx issue
- Blocked due to access forbidden (403)
- Indexed, though blocked by robots.txt
- Excluded by noindex tag
- HTTPS
- Manual actions
- Security issues
The goal of this task is to verify if the anchor text ratios of a client’s website are similar to that of most standard websites.
For this task, you will use the “Anchor Text Analysis” template in the Template Gallery. Please ensure that the new report is saved in the proper client folder.
Please follow the instructions in that template for how to complete the report. For further training on anchor text, check out this article by The Hoth.
Linking DR Ratio Analysis
The goal of this task is to verify if the distribution of the authority of linking domains to a client’s website are similar to that of most standard websites. For this task you will use ahrefs and the Referring Domains DR Report (found in the Sebo Template Gallery). You will run this report for the client and 2-3 competitors. The general trend you are looking for is that as DR (Domain Rating) increases, the number of links decreases. Generally, there should be many more links in the DR10-30 range than in the DR50+ range.
Filling Out the Referring Domains Report:
- Go to ahrefs.com.
- Fill out the url on the top.
- Navigate to the Referring Domains section found in the left menu.
- Click on “Dofollow” on the top.
- Click “+ More Filters”. Under the “Backlink” section, select “Backlink Type” and then “Regular Links”
- Click Show Results
- Export the data.
- Copy and paste all the numbers under the DR column to the corresponding column in the template
Repeat the process with 3 competitors.
In the Client Master, you will find 2 different tabs – “Cycle Pages” and ”Maintenance Pages”. Once a page has been taken through all 6 SEO stages in the “Cycle Pages” tab, the page URL and its Exact Match KW should be moved to the ”Maintenance Pages” tab. There, we can track the Exact Match KW over time.
Every ~6 months, you will go through each page on the “Maintenance Pages” tab and record the position of the Exact Match KW. Be sure to preserve historical data by creating a new column each time you do this (as opposed to pasting over previous rankings)
Schema markup is a type of structured data that results in rich snippets in the Google SERPs. Schema is code that can be applied both to individual pages, as well as to a template sitewide. The goal of this task is to check or apply a sitewide schema template to the site. This can be done using a tool such as SchemaPro for WordPress. This tool allows you to signal Google to potentially show additional information in the SERPs for: images, videos, reviews, products, FAQ’s, Article headings, sitelinks, etc.
While this template can be applied sitewide, and a template should be created for each page/post type (pages, blog posts, product pages, etc.), the template pulls from the elements provided on each individual page. For example… a template could be applied which would display the page’s featured image in Google. But if there is no featured image added to the page itself, then the schema template won’t do anything. This task is simply to verify that the sitewide schema is set up properly and/or yielding the intended results in the SERPs.
Additional training for SchemaPro can be found here TRAINING TBD.
Google Business Profile Audit
The goal of this task is to review a client’s Google Business Profile and identify what items are missing or need improvement. This can help serve as a guide for some local SEO tasks to do in the future. This is a manual review. This is most important the first year you run it (when a client is brand new to Sebo Marketing).
First, you need to have access to the Google Business Profile. Then, you follow the TEMPLATE AUDIT – TBD and give the profile a grade/score. The audit includes checking for things like: correct NAP, a business description, business categories, services and descriptions, photos, photos sorted into categories, posts, etc. The MC will use this audit when determining future strategy and task assignments.
The goal of this task is to ensure that all NAP directory listings (name, address, phone number) around the internet match the one in a client’s Google Business Profile. This is an order you place from a service like TheHOTH. There are directories throughout the internet that contain a local client’s NAP (name, address, phone number). There’s often conflicting information (wrong or changed phone numbers or addresses). A service like this runs an audit to find as many directories as it can where the client’s business is listed. Then, it strives to get the inaccurate listings corrected.
Look through the current updates and let Jonny or the MC know if there are any plugins that are out of date.
