Last Updated on January 14, 2025

MA Exams | Fundamentals of WordPress

This training covers the very minimum of what you need to know about WordPress and goes over just enough information for you to be able to make very basic edits for simple tasks.

You will take an exam with the Fulfillment Manager. When you’ve finished the training, feel free to go over the exam and then schedule a time to take the exam.

WordPress Intro

What is WordPress?

WordPress is an online, open source website creation tool written in PHP. It is one of the easiest and most powerful blogging and website content management systems (CMS). Essentially – WordPress is an easy-to-use website builder that does not require you to know how to code. The majority of Sebo’s clients’ websites are built with WordPress.

You will be required to have a basic understanding of how to make content changes with WordPress for beginner SEO and PPC tasks.

Logging In

Logging in to WordPress

80% of Sebo’s clients use WordPress for their websites.  You will become very familiar with WordPress over time.  The first thing you need to learn and commit to memory is how to login to a WordPress website.  Let me show you how:

  1. Visit the client’s website
  2. At the end of the URL add “/wp-admin”  (usually you can also do “/admin” or as a fallback, you can do “/wp-login.php”)
    Example: sebomarketing.com/wp-admin
  • On rare occasions some WordPress sites have extra settings in place that might change the login URLs, but most sites use the default login URL.  If you are unable to access the login page then ask our Tech Team for assistance.
  • Once you visit this page just enter the username and password.  The logins should be saved in LastPass if Sebo has already worked with the site

Key thing to remember is: /wp-admin

Posts vs. Pages

Posts VS. Pages

WordPress sites consist of posts and pages.

The following is the main difference between posts and pages:

  • Posts (think of blog posts) are content entries listed in reverse chronological order on your blog’s home page
  • Pages are meant to be static “one-off” type content such as your home page, privacy policy, legal disclaimers, service pages, etc.

How to Access Page/Post Editor

After logging into WordPress, you can either:

  • access the page or post you are looking for in the backend of the WordPress site by going to the Pages or Posts tab in the left hand menu and then finding what you are trying to edit from the list.

OR

  • directly visit the URL you are trying to edit and select the editor from the front-end

Editing Text

Edit Title Tag & Meta Desc.

Scroll down the page editor until you get to Yoast SEO. You can then edit the SEO title and Meta Description sections. You can also see a preview of how the Title Tag and Meta Description will appear in a Google Search result.

Edit Heading Text

When editing heading text, make sure you are editing the correct text. If you’re trying to edit the H1, are you actually editing the H1 or a different heading text?

Edit Paragraph Text

You can add new text to a page by creating a new text block element.

Edit Image Alt Text

You can edit the alt text from the media library or within the page the image is on that you’re wanting to edit.

Exam

Before you begin this exam delete the accounts you made for the previous exams.

You will create a new page on sebotraining.com for your exam:

  • Login to the WordPress dashboard for sebotraining.com.
  • Navigate to Pages and click Add New.
  • Make Title Tag “Your Name – WordPress Exam”
  • Make Meta Description some song lyrics (any song)
  • Add a text box and add a  H1, H2, H3. Make the H1 “Your Name – WordPress Exam”, H2: Your favorite Candy, H3: Your favorite movie.
  • Add an image of a cartoon character you liked as a kid.

Publish the page and send the link to the Fulfillment Manager.

Data Tracking Setup
Begin SEO Intro