Last Updated on June 30, 2022

Welcome to MCIT Training!

At Sebo Marketing, the term “Marketing Coordinator” (i.e. “MC”) can be synonymous with the term “account manager”. The responsibility of a Marketing Coordinator is primarily (a) to manage and build the relationship between a client & Sebo Marketing, and (b) to provide high-level strategy for the client’s account in order to reach the client’s goals.

Under Sebo Marketing’s MC program, leads are generated and then passed along to Marketing Coordinators according to Sebo’s own goals & discretion. A Marketing Coordinator’s primary role is not necessarily to generate their own leads; however being able to generate their own leads is highly encouraged for many reasons.

Through the course of the training, you will be required to work with others at Sebo. When involving others, please be respectful of their time and schedule meetings in advance whenever possible. Your training will be complete when each assignment is reviewed by the MC director or other appropriate supervisor.

Assignment

Review all material & videos on the MCIT training document

Set up a meeting with the MC Director to introduce training and review the MC Compensation Calculator

Employee Roles

Team Organization at Sebo Training

President: The role of the president is to make sure the company is meeting their goals and to uphold the mission of the company.

CRO: The Chief Revenue Officer makes sure that the company is meeting revenue goals.

CTO: The Chief Tech Officer keeps the company’s tech running and up-to-date.

COO: The Chief Operations Officer makes sure the systems of the company are recorded and optimized.

Fulfillment Manager: The Fulfillment Manager leads the fulfillment team, handles training of new employees, manages current team in order to ensure clients tasks are being done accurately and efficiently.

MCs: Marketing Coordinators manage relationships with clients. They handle strategy and communication for all of their clients.

Lead Director: The Lead Director manages Sebo lead partners and works on creating more lead opportunities.

Fulfillment Team – Marketing Assistants: Marketing Assistants work on client tasks.

Position Summary

Position Summary

Specifically, you will be trained to find new companies in your area that can benefit from Sebo’s services. You will teach the need for and sell ongoing website maintenance and optimization packages and services.

Once someone becomes a Sebo client, as their MC, you are responsible to maintain, enhance, and optimize the website over time, by following Sebo’s systems, software, training, support and resources. This is where you get the chance to maximize web profits for your clients.That means you will need to become an Internet marketing expert. But don’t worry, our training programs will show you what you need to learn! Your effort and diligence in studying and learning will take you the rest of the way.
2016 Green Yellow Red Chart

Your progress will be tracked based on the commissions you earn over time. We want to help all of our MC’s “stay in the green.” The green indicates that your business is progressing on or ahead of schedule.

In this chart, this MC was right in the middle in Jan and Feb, then got into the Green in March and April. See how it works?

This position is a Sales Position, but it’s not a traditional sales position. You won’t be expected to cold call. We’ll help you understand many different methods of talking to new potential customers, and you choose the methods that are most comfortable to you. You’ll simply want to build relationships and serve others. Over time, business will come your way.

If you can learn how to actually help people with their websites, help their sites become more profitable, and keep companies happy over time, you have what it takes to be a successful Marketing Coordinator!

Building Your Business

As you progress to become an MC, you will learn a lot about internet marketing. You will start adding clients while working in Provo. Eventually, you will have a decent amount of recurring revenue and income, and you will then consider becoming a Satellite MC and move to a location of your choice.

Once you go to that location, you will continue servicing your existing clients, but you will also start making connections in your new area. Take people to lunch or go golfing with them. Join a BNI chapter or local Chamber of Commerce. Join Rotary or Toastmasters. Attend Meet Up events. Build relationships with business coaches, social media, and video production companies. Through these activities, opportunities to help companies with their website will come up on a regular basis.

As those opportunities arise, you will educate people on how to make their website more effective. In some cases, this will turn into conversations about Sebo’s services. The fun part about this program is that while you are trying to build a local business, you already will have clients, revenue, and a decent income! This is truly a unique level of personal service, and it is why we do business through neighborhood offices. We believe that educating people through personal relationships works for both our clients and our Marketing Coordinators.

This is a unique and exciting opportunity for the right type of person. Make no mistake – this is a challenging career that requires great dedication and maximum effort. Becoming a Marketing Coordinator demands a unique commitment of time management, marketing expertise, lots of energy, and personal drive. However, for the right person, using the tools and skills that Sebo provides, this can be a highly rewarding career both personally and professionally.

Pay Levels

Pay level of the MC program is partly performanced-based, and is determined by the following rules:

 

  • Flat-pay
    • An MC receives a flat annual salary of $36,000, or $3,000 per month
  • Bonus pay
    • An MC may receive an additional monthly bonus resulting from the following calculation of the previous month’s revenue:
      • 42.5% of the client revenue an MC manages, minus (a) the MC’s flat-pay, (b) the cost of hours purchased from the Sebo Fulfillment team, and (c) any expenses on the MC’s credit card
    • Please note, this is just a simple summary. For full details on how the MC program pay calculations work, please refer to this our detailed MC Compensation page for more information.

MC Salary Performance Forecast Tool

This page is where you can make a tentative forecast of what your bucket will be each month.

MC Training Assignments

  • Overview
    • Review all materials & videos on the MCIT training document
    • Review the MC Compensation Calculator with the MC Director
  • Organization
    • Attend 8 weekly MC meetings
    • Attend 1 quarterly planning meeting
    • Pass an organizational inspection
  • Networking
    • Attend 2 of Bruce’s BNI meetings
    • Attend 2 other chapter BNI meetings
    • Join a BNI or other networking group (Sebo covers your first year of BNI)
    • Add 12 new people to your Relationship Capital Document
    • Improve your current relationship level with EACH of the 12 new persons on your list by at least 1 pt
  • Sales
    • Complete 6 audit documents
    • Attend 6 client review meetings from at least 2 different MC’s
    • Review the 3 example proposals
    • Draft 3 proposals (demo or real)
    • Attend 3 proposal meetings
    • Find 1 client on your own & successfully close them
    • Create plan to get to $10,000 in revenue
  • Fulfillment
    • Review 6 client email reports
    • Attend 6 strategy sessions (2 led by MC director, 4 led by you)
      • This covers BOTH sales & fulfillment
    • Manage $10,000 in client revenue for 3 months
Begin 2 - MCIT Organization