Off-Page SEO & The Hoth
This training covers off-page SEO practices and one of the common tools we use to improve off-page SEO – the Hoth. When you have completed the training take the exam. If you have any questions email the Fulfillment Manager.
Last Updated on January 27, 2025
Off-Page SEO is anything that you do outside of your website to increase traffic to your website.
Some common Off-page SEO strategies are:
- Link Building – Links from other sites to your website
- There are Natural, earned, and built links
- Local SEO – Focuses on reviews
- GMB, Yelp, Trip Advisor
- Content Marketing
- Guest Blogging, Influencer Marketing, Downloadable Offer, etc.
- Social Media posts that link to your site (less valuable, but still a good signal for Google)
We use The Hoth for almost all our link building efforts. The hoth offers various different packages for different link building strategies. It is up to the MC to look at link profile of their client’s site to determine what the best strategy is. Below are some of the most common Hoth packages we use.
Link Outreach/Insertion
These links are more expensive, but are much higher quality. If you need more links from higher ranking domains, Link Outreach and Link Insertion are a great packages for that.