MA Exams | Google Ads Practical Exam

Last Updated on January 29, 2025

Google Ads Practical Exam

One of the hardest parts about learning Google Ads is getting used to the account structure and remembering where to find everything. This exam is meant to be a hands-on way to help you get familiar with finding things in Google Ads. There’s a good chance you will encounter something that hasn’t been covered in the trainings so far. So, in addition to past trainings, feel free to use Google or any other resource you want.

Please note that each of the section breaks are names of Client accounts, and the questions in that section will all pertain to that account.

As always, ask the Fulfillment Manager if you have any questions.

Exam

Name

Provo Car Doctors

1A. On what date did they receive their first click?(Required)

1B. During the lifetime of their account, how much have they spent?(Required)

1C. In Jan 2024, was the "Car Repair" campaign losing more impression share due to rank or budget?(Required)

1D. In 2024, how many keywords had a quality score of 5? How many of these keywords had an above average landing page experience?(Required)

DunkStar

2A. How much did they spend on their "Basketball" campaign in 2023?(Required)

2B. What was that campaign's Cost / conv. during that time period?(Required)

2C. In that same time period, what was the "DunkStar Sports" campaign's conversion rate in Georgia?(Required)

2D. In that same time period, how many active Sitelinks did the "DunkStar Sports" campaign have?(Required)

Bushnell PT

3A. How many calls from ads did they receive from their "PT Provo" campaign in October 2024?(Required)

3B. Is this more or less than they received in the same month the previous year? By how many? What is the year-over-year percentage change?(Required)

3C. Which landing page received the most conversions between Aug. - Oct. 2023 (URL)? What was the cost / conv.?(Required)

Universal Accounting Schools

4A. Which search term had the highest Avg. CPC in 2021?(Required)

4B. How many connected products does their account have? What are they?(Required)

4C. In 2021, what was the total cost of all campaigns with PTP in their name that had an ROI of less than 1?(Required)

Convert-a-Bench

5A. Which user made a responsive search ad change on Dec 30, 2024 (email)?(Required)

5B. In Dec. 2024, what was Convert-a-Bench's Top of Page Rate?(Required)

5C. In Dec, 2024, in the PMAX campaign, what are the 6 headlines used in the most popular asset combination?(Required)

Questions about the training: