Last Updated on May 12, 2022

Change the Title Tag (WordPress)

  • Go to the the backend of the intended website. Usually example.com/admin. If it’s not this consult Liquid Planner, the MC, then Jonny, in that order.
  • Navigate to the pages URL. When you are signed to the backend, you’ll see an “Edit Page” at the top. Click into this.
  • In general, most clients who use WordPress are going to be using SEO Yoast. It’s towards the bottom, below the main body editor.
  • There you will see the “Snippet preview”. In that box there will be a button titled “Edit snippet” Click it.
  • Change the field under “SEO title” to the desired title.

Change The URL

  • Go to the backend of the intended website. Usually example.com/admin. If it’s not this consult Liquid Planner, the MC, then Jonny, in that order.
  • Navigate to the pages URL. When you are signed to the backend, you’ll see an “Edit Page” at the top. Click into this.
  • Under the first field at the top will be a link labeled “Permalink”. On the right side of the link is an “Edit” button. Click it.
  • Edit the to the desired URL.
  • You’ll need to create a redirect at this point.
  • Hover over “Tools” on the side navigation. A drop-down will appear. Click “Redirection”.
  • Scroll down to the section “Add new redirection”
  • In the field “Source URL:” paste everything after the “.com” from the old URL.
  • In the “Target URL:” field, paste everything after the “.com” from the new URL.
  • Click “Add Redirection”

Change the H1

  • Go to the backend of the intended website. Usually example.com/admin. If it’s not this consult Liquid Planner, the MC, then Jonny, in that order.
  • Navigate to the pages URL. When you are signed to the backend, you’ll see an “Edit Page” at the top. Click into this.
  • Most of the clients you’ll deal with use Visual Composer, so this will focus on that situation.
  • Much of the time the field at the top of the page will be the main h1 for the page. If that is the case simply edit that first field to the desired h1.
  • If not you will need to find the visual composer box, click the edit button and edit the h1 there.

Change the Body Text

  • Go the to backend of the intended website. Usually example.com/admin. If it’s not this consult Liquid Planner, the MC, then Jonny, in that order.
  • Navigate to the pages URL. When you are signed to the backend, you’ll see an “Edit Page” at the top. Click into this.
  • Most of the clients you’ll deal with use Visual Composer, so this will focus on that situation.
  • Editing the text is pretty simple. Make sure you are in the “Backend Editor”. Under the URL Permalink, there should be a blue a box. If you do not see the text “Backend Editor” but see instead, “Classic Mode” and “Frontend Editor” then you are in the backend editor.
  • Under the section title “Visual Composer” you should be able to see all the content for the page.
  • To edit simply hover over a section and click on the “Edit Text Block” button.
  • Here you have the option to edit the visual side or the html by selecting the “Visual” or “Text” tab towards the upper right.

Edit the Meta Description

  • Go to the backend of the intended website. Usually example.com/admin. If it’s not this consult Liquid Planner, the MC, then Jonny, in that order.
  • Navigate to the pages URL. When you are signed to the backend, you’ll see an “Edit Page” at the top. Click into this.
  • In general, most clients who use WordPress are going to be using SEO Yoast. It’s towards the bottom, below the main body editor.
  • There you will see the “Snippet preview”. In that box there will be a button titled “Edit snippet” Click it.
  • Edit the field under “Meta description” to the desired description.

Bonus: Editing Alt Text

  • Go to the backend of the intended website. Usually example.com/admin. If it’s not this consult Liquid Planner, the MC, then Jonny, in that order.
  • Navigate to the pages URL. When you are signed to the backend, you’ll see an “Edit Page” at the top. Click into this.
  • Most of the clients you’ll deal with use Visual Composer, so this will focus on that situation.
  • Once inside the backend of the intended page, find the image that you wish to edit.
  • Highlight the image, you may need to click on the image, and buttons will appear, select the edit button. (just clicking on the image may open the editing options)
  • In the editing options, you should see a field for the image title and alt (alternative) text.
  • Change those fields to the desired phrase. It is important that the alt text is relevant to the actual image and not just the targeted keyword for the page.
  • Update the page.