Quality, Fresh, Unique

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Quality

Quality refers to how much people like your content. From a simplistic view, Google’s crawlers evaluate content quality by measuring the quantity and quality of the links from other websites pointing to that specific page on your site. For example, page A has 100 links pointing to it, while page B only has 3 links pointing to it. Page A is considered to be a higher quality page and will do better in the search results.

Fresh

Fresh content is content that is new. This can refer to brand new pages or older pages that have been edited with new content. Google wants to see pages being consistently added to the site over time. It’s not good to go a long time with no pages being added or to have a lot of pages added at once. They also don’t want to see pages sitting stagnant for years.

Unique

Unique content is content that was first used on your website. Google wants to give credit to the first page to posted unique content. If you copy content from other websites, Google will punish your site and you will show up lower in the search results. The way Google knows which content was posted first is by when it was crawled. This highlights the importance of making sure each of your pages can be crawled and read by Google. If you post content on your site, then someone duplicates that content on their site and Google crawls their duplication first, they will get the credit for Unique content and you will be penalized. Make sure that your content is unique to your website!