Last Updated on May 12, 2022

What is it?

Accelerated Mobile Pages (AMP) are stripped down versions of landing pages. Videos, Animations, Forms, and CSS are all taken off. Only crucial text and pictures are shown. Google stores a cached version on it servers. When you see an AMP the url will look like this: google.com/amp/s/www.sebomarketing.com. This is because Google is hosting the page. The user never actually reaches the website.

Best Practices

When you make an AMP page it may take a few days for Google to crawl and index the page. To improve results Google as created a few guidelines to remember when you create AMP pages.

  • Users must be able to experience the same content and complete the same actions on AMP pages as on the corresponding canonical pages, where possible.
  • Your AMP page must be valid so that your pages work as expected for users and can be included in AMP-related features. Pages with invalid AMP will not be eligible for some Search features.
  • If you add structured data to your page, make sure that you follow Google’s structured data policies.
  • Make your content discoverable by linking your pages.
  • Use the AMP Test Tool to ensure that your page meets the Google Search requirements for a valid AMP HTML document.

Pros & Cons of AMP

Pros

  • Great for blogs/pages with a lot of information.
  • Improves page loading times.
  • Lower bounce rates.

Cons

  • Forms do not show up on AMP pages.
  • Videos do not show.
  • Limited data tracking.
  • Some Google experts believe Google is trending away from AMP.

Do we control when AMP shows up?

  • You have to have a link to you page to get it indexed. The link can be to the non AMP page or the specific AMP page.
  • Google will always favor the AMP page on mobile.
  • If you are using a plugin to create AMP pages you can A/B test.

Does it affect SEO results?

  • Google does not reward a page for being an AMP.
  • It does improve loading speeds, so yes, it does improve SEO.

Does Analytics work on AMP Pages?

  • Yes, but it is limited. You need a different tag. It does not show with the rest of your data.
  • More privacy rules for AMP pages (which means less data for us).
  • Here is what you collect from AMP pages:
    • Page data: Domain, path, page title
    • User data: client ID, timezone
    • Browsing data: referrer, unique page view ID
    • Browser data: screen height, screen width, user agent
    • Interaction data: page height and page width
    • Event data

How to Use Tag Manager on AMP