Last Updated on February 13, 2020
The Goal: Improve CTR in Google Ads
What is it?
Seller Ratings is an automated extension in Google Ads. Once you qualify to show up, Google will automatically start showing your ratings. You can turn off seller ratings if you feel they are not beneficial.
If your client does not already have a review service or they don’t have review service that is approved by Google (Google-approved list), you will have to sign up for Google Customer Reviews program – it is a free service.
Customers take a survey after they buy something from your client’s site. Google collects the reviews on behalf of your client. You also get the Google Customer Review badge that you can display on your site when you sign up for the program.
Seller ratings are great for service-based business and e-commerce sites alike. You can display them on search and shopping ads. Product reviews can be displayed on specific products in shopping campaigns.
How to check if your client already has seller ratings setup: https://www.google.com/shopping/ratings/account/lookup?q=website.com
This video gives a great overview of Google Seller Ratings.
Requirements:
Requirements for Seller Ratings
100 Reviews per year within the countries you are selling in.
You need a rating of 3.5 or above to be shown.
Google completes an evaluation of the site.
The ad’s URL domain matches the domain of the ratings.
Requirements for Product Reviews
- 50 Reviews total/the product only needs 3 specific to it
Fulfillment Team Recommendation
If your company doesn’t meet the requirements, still sign up for Google Customer Reviews. You will see more reviews and get closer to meeting the requirements. You will want to get permission from your client before setting it up.
Setup:
Setup seems relatively simple. Here are the steps: https://support.google.com/merchants/answer/7124513?authuser=0
