Most Important – example of orders for “Areas We Serve” pages http://plymouthcountyfamilylaw.com/areas-we-serve/hingham-ma/ Key writing principles? Introduce yourself (300 words) Talk about the area (200 words) Talk about whatever services you need to (250 words each) Braces Veneers Root Canal Sebo will go through and do any necessary hyperlinking to marketing and/or info pages with more…
DetailsI recently had a conversation with a potential client where they asked me how digital marketing compared to direct mail. That conversation sparked the research below. The information is not robust by any means, but can hopefully help give you a somewhat educated answer if asked the same question. – Heather Broadcast Media Hard to…
DetailsDiscover Ads Available in a specific campaign type Unmatched reach Suggested to consolidate ad groups unless customized messaging for different products or services is needed Budget should be 10x your target CPA Suggested to include at least 10 search terms from your best performing search campaigns if using custom intent audiences Gallery Ads New ad…
DetailsYouTube: TrueView for Reach: https://www.blog.google/products/ads/sight-sound-and-scale-introducing/ TrueView for Action: https://www.blog.google/products/ads/youtube-and-search-innovations-smx2018/ Maximize Lift Bidding Strategy: Uses Google’s machine learning to help you reach people who are more likely to consider your brand after an exposure Paid Search: Responsive Search Ads: https://support.google.com/adwords/answer/7684791 Landing page speed score: Tells you how fast your landing pages load on mobile devices. Score ranging from 0 –…
Detailshttps://hc.weebly.com/hc/en-us/articles/201979698-Google-Analytics
To track Google My Business visits in Analytics you’ll need create UTM parameters for the website being visited. Go to Campaign URL Builder. Fill the following fields, website URL, source, medium, and name. Below is an image that demonstrates what I used for those fields when doing this for sebomarketing.com. If there is best practice for…
DetailsBuild the right Content Strategy for SEO Growth Following is a list of questions when you want to start a content creating strategy. Who is my target audience? What are their pain points and needs? What types of content do these people want to consume? Where are they currently having conversations (online or offline)? What…
DetailsAre outbound links a good thing?
Here are three articles that shed some light on the topic:
Is External Linking Good for SEO?
Optimizing Topic Pages for SEO with Marshall Simmonds
Linking Internally and Externally from Your Site – Dangers, Opportunities, Risk and Reward
Analysis of a bunch of AdWords accounts CR% where not all the accounts had everything tracked (but they did have some conversions in place) showed that: Median Conversion rate was 2.18% 27.5% of accounts had a conversion rate of 0-1% The top 25% of accounts had a conversion rate of 5.34% or better. Analysis of…
DetailsOptimize Your Profile One of the first things you should do to start using LinkedIn as a sales tool is make sure your profile is complete and delivers a professional impression of you and the company you work for. Of course, always include a high quality photo of yourself and include links to the company…
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