Last Updated on July 13, 2017
- “Note that if your Quality Score is below average, you’ll basically pay a penalty — up to 64% more per conversion than your average advertiser. In a nutshell, for every Quality Score point above the average 5/10 score, your CPA will drop by 16%, on average. Conversely, for every Quality Score point below the average of 5/10, your CPA will rise by 16%”. – Study done Back in 2013 by Larry Kim
- A few months ago, Disruptive Advertising’s Jacob Baadsgaard analyzed their 2,000+ AdWords accounts (with millions in ad spend) to filter out a similar analysis. They ended up with strikingly similar results: “In fact, our results are strikingly similar to those reported by Larry Kim. If your quality score increases by 1 point, your cost-per-conversion decreases by 13% (Larry puts it at 16%). If your quality score decreases by 1 point, your cost-per-conversion increases by 13%.”
- The alignment of your ads, your keyword or audience targeting, and your landing pages significantly influence costs (not to mention, eventual results).
