Smart Shopping

How do Smart Shopping campaigns work?

• Google uses your business goal to automatically optimize campaigns
• Machine learning lets Google intelligently optimize the campaigns across intent signals to reach your goals. 
• Google also optimizes your ads across Google channels, letting you reach the right user with the right ad at the right time. 

Objective of Smart Shopping Campaigns: Maximize Conversion Value.

Automated Bidding

How to Set Up a Smart Shopping Campaing

Requirements

Conversion value tracking must be set up.

You must have a remarketing list of at least 100 active users associated with your account. New customers must be added continually to your list in order for your smart shopping campaign to remain active.

Local Inventory Ads

Let Shoppers know you have the item they want in your local store.

Bubble shows “In Store” annotation or distance to your closest store when shopper is near your store. 

Smart Shopping campaigns reach new customers on Shopping and Display

Display prospecting fully launched in Smart Shopping campaigns.

Reach new and existing customers on Search, partners, Shopping, Google Images, Display, YouTube, and Gmail.