Last Updated on August 21, 2024

Create a New Conversion in Google Ads

  1. In the Ads account, click on Goals > Summary > + Create conversion action
  2. Click “Website” and enter your website’s domain
    1. There may be a popup that gives you the option to “Use Google Ads only”. If that option appears, click it
  3. Set up the goal
    1. Set category to “Purchase”
    2. Name the conversion something like “EC – Purchase”
    3. Set value to “Use different values for each conversion
    4. Make sure “use enhanced conversions” is checked
  4. Click “Use Google Tag Manager”
  5. Keep this tab open for the next step

Configure the WooCommerce Pixel Manager Plugin

  1. Login to the backend of the website you are working on
  2. Go to Plugins > Add New Plugin
  3. Search for “Pixel Manager for WooCommerce”
  4. Download and install the plugin

Add ID and Label to WooCommerce

  1. From the main menu (left bar) select “WooCommerce”
  2. There should now be a sub-menu item called “Pixel Manager”. Select it
  3. On the first page, there will be fields for “Google Ads Conversion ID” and “Google Ads Measurement ID”
  4. Back on your original tab (Google Ads), find and copy the corresponding numbers and paste them into WooComerce