Last Updated on March 25, 2025
Adding Analytics Goals as Google Ads Conversions and Settings
Google Ads Website Call Tracking
Website Call Tracking Setup Instructions
- Click Tools & Settings within the Google Ads Account
- Under Measurement, click Conversions
- Click the blue plus button on the top left
- Click Phone Calls >> Calls to a Phone Number on Your Website >> Continue
- Name the Conversion “Website Call Tracking”
- Input the value (get this from the MC over the account)
- Click Use Google Tag Manager (GTM)
- Open GTM in another tab
- Open the GTM account for the client
- Click Tags
- Click New
- Click the Tag Configuration box >> Conversion Linker
- Click Triggering box >> All Pages
- Save the tag
- Click New again
- Tag Configuration >> Scroll until you find Google Ads Calls from Website Conversion
- Fill in the information requested (you’ll need the Conversion ID & Conversion Label from the Goal you began creating in the Google Ads account)
- Triggering >> All Pages
- Save
- Submit & Publish the GTM container
- Go back to your Google Ads Tab & click Next >> Done
- The conversion should begin working within 24 hours