Last Updated on October 31, 2024
The Meta Pixel will automatically track page views, but you will need to set up most other events you want to track.
There are two main actions that you are able to track: Button Clicks and URL Visits. You can get slightly more granular than that, but not much.
From Events Manager:
- Click Data Sources > Select your pixel > Click Settings
- Scroll down until you see “Event Setup”
- Click “Open event setup tool”
- Choose Step 2: Verify your events in Events Manager
From there, it will take you to your website. You should have a small, hovering popup called “Meta Event Setup Tool” (pictured on the right). From there, you can either set up a button click or a URL visit. Check out the video above for a full walkthrough on event setup
