Last Updated on January 23, 2018
To track Google My Business visits in Analytics you’ll need create UTM parameters for the website being visited. Go to Campaign URL Builder. Fill the following fields, website URL, source, medium, and name. Below is an image that demonstrates what I used for those fields when doing this for sebomarketing.com. If there is best practice for the sites UTM parameters in place, conform to those practices. If not, use the same designations as I did below.
Next you’ll need to copy the generated URL and paste it in the “Info” section of Google My Business. Below you’ll see where to paste the URL.
Click on “Apply” and future Google My Business visits should show up in Analytics.
