This Google doc is really helpful in figuring out how Google Analytics are defined differently in GA4. There are several differences, but here are some of the most important. Users: UA counted all users, GA4 focuses on unique active users. This will cause GA4 users to appear lower. Other factors like filters in UA may further cause the data…
DetailsGoogle Exams May No Longer Be Mandatory This topic will be discussed more at the 2023 APM. Audiences Review It is important to know categories when taking Google Exams. Below are the categories for each audience type: Awareness: Detailed Demographics & Affinity Audiences Consideration: In-Market & Similar Increase Purchases and Loyalty: Customer Match Bruce’s Review…
DetailsSmart Bidding Awareness-based (visibility): Target Impression Share Consideration-focused (clicks): Max Clicks Conversion-focused: Max Conversions (with or without CPA target) Value-based: Max Conversion Value (with or without target ROAS) Review Quiz What is the most important thing to check before you create a Smart Bidding campaign? A: Conversion Tracking Which smart bidding strategy is a Consideration-focused…
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January is Google Search Exam Review Month I will provide small trainings for the Search Exam all month. Those who have their Search Exam within the last 6 months will be entered into a drawing for a Google prize. Here is a quick video about Hotel Campaigns. Discussion Questions: For our questions about Local campaigns…
DetailsGoogle ad extensions are being rebranded as assets Existing ad extensions will automatically transition to assets while maintaining associations at the account, campaign and ad group levels. When you review the combinations report, you’ll be able to see assets like sitelinks, callouts, and images alongside your headlines and descriptions. With this view, it will be…
Details{Email from Kendall on October 21, 2022} I don’t know how long this has been a thing, but there is a spending limit option in Google Ads now. It doesn’t pause or unpause campaigns, and it works automatically. It may be a good option if you’re worried about over spending in an account. You can…
DetailsThis is the page for the Assistant Level 1 Analytics exam. Please set up a goal for the form and the button. Name Button to Sebo Marketing
Details* Starting June 30, 2022, responsive search ads will be the only Search ad type that can be created or edited in standard Search campaigns. Read more about it here.
DetailsOur Google Reps have recommended that we use AAR. partnerdash.google.com allows you to see all the accounts you have access to, and you can select each account and auto apply recommendations. Some best practice ones the google rep recommended: upgrade conversion tracking optimized ad rotation expand with search partners Remove redundant keywords remove non-serving keywords…
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