Last Updated on July 13, 2017
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- The homepage title tag should have comprehensive service messaging and brand. State the industry you are in and your brand name.
- “As you probably won’t try to rank your contact page, neither should you try to rank your homepage.” – yoast.com
- Moz homepage title: “Moz: SEO Software, Tools and Resources for Better Marketing”
- Hubspot homepage title: “HubSpot | Inbound Marketing & Sales Software”
- Google Adsense title: “Making Money Online Through Website Monetization | Google AdSense – Google”
- “The two things that consumers most search for when trying to find your business are your business name, and your business type/category. So, these should be concisely added to the TITLE text.” – Search Engine Land
- On meta description: “The text should describe your business — what it does and perhaps what differentiates your company from others. Don’t waste the description text; it should only be about 155 characters maximum, although brief and to-the-point is best. Don’t waste space on repeating your business name, which should already be in the Title.”
