On October 24, 2019 Google launched one of their biggest algorithm updates that they’ve had in years. The BERT ( Bidirectional Encoder Representations from Transformers) Update is about making search results match the intention of searcher. It is a deep learning algorithm to improve natural language processing. For example, if someone searches “travel to Utah” vs. “travel from Utah”, Google is…
If you have heard of the Google core updates this year here is what you missed. A core update refers to an update to Google’s algorithm that helps Google show more relevant results to searches. Google releases core updates several times during a year. This year’s core updates focused on website content and matching searches…
What are Noindexed Pages Noindex pages are simply pages that you have told Google not to index. This means that Google won’t show these pages in a search result. How Does Google React to Noindex While it’s true that if a page is marked as noindex Google won’t show that page in the results, it…
Most Important – example of orders for “Areas We Serve” pages http://plymouthcountyfamilylaw.com/areas-we-serve/hingham-ma/ Key writing principles? Introduce yourself (300 words) Talk about the area (200 words) Talk about whatever services you need to (250 words each) Braces Veneers Root Canal Sebo will go through and do any necessary hyperlinking to marketing and/or info pages with more…
I recently had a conversation with a potential client where they asked me how digital marketing compared to direct mail. That conversation sparked the research below. The information is not robust by any means, but can hopefully help give you a somewhat educated answer if asked the same question. – Heather Broadcast Media Hard to…
Discover Ads Available in a specific campaign type Unmatched reach Suggested to consolidate ad groups unless customized messaging for different products or services is needed Budget should be 10x your target CPA Suggested to include at least 10 search terms from your best performing search campaigns if using custom intent audiences Gallery Ads New ad…
https://hc.weebly.com/hc/en-us/articles/201979698-Google-Analytics
To track Google My Business visits in Analytics you’ll need create UTM parameters for the website being visited. Go to Campaign URL Builder. Fill the following fields, website URL, source, medium, and name. Below is an image that demonstrates what I used for those fields when doing this for sebomarketing.com. If there is best practice for…
Build the right Content Strategy for SEO Growth Following is a list of questions when you want to start a content creating strategy. Who is my target audience? What are their pain points and needs? What types of content do these people want to consume? Where are they currently having conversations (online or offline)? What…
Adaptive is in reaction to devices – responsive is in anticipation of devices. Source: http://www.amberweinberg.com/is-it-adaptive-or-responsive-web-design/ There seems to be a lot of confusion in the industry among both us web folk and clients about the differences between adaptive and responsive web design. I’ve even seen someone go so far as to say they’re both the…