This Google doc is really helpful in figuring out how Google Analytics are defined differently in GA4. There are several differences, but here are some of the most important. Users: UA counted all users, GA4 focuses on unique active users. This will cause GA4 users to appear lower. Other factors like filters in UA may further cause the data…
Google Exams May No Longer Be Mandatory This topic will be discussed more at the 2023 APM. Audiences Review It is important to know categories when taking Google Exams. Below are the categories for each audience type: Awareness: Detailed Demographics & Affinity Audiences Consideration: In-Market & Similar Increase Purchases and Loyalty: Customer Match Bruce’s Review…
Smart Bidding Awareness-based (visibility): Target Impression Share Consideration-focused (clicks): Max Clicks Conversion-focused: Max Conversions (with or without CPA target) Value-based: Max Conversion Value (with or without target ROAS) Review Quiz What is the most important thing to check before you create a Smart Bidding campaign? A: Conversion Tracking Which smart bidding strategy is a Consideration-focused…
January is Google Search Exam Review Month I will provide small trainings for the Search Exam all month. Those who have their Search Exam within the last 6 months will be entered into a drawing for a Google prize. Here is a quick video about Hotel Campaigns. Discussion Questions: For our questions about Local campaigns…
Google ad extensions are being rebranded as assets Existing ad extensions will automatically transition to assets while maintaining associations at the account, campaign and ad group levels. When you review the combinations report, you’ll be able to see assets like sitelinks, callouts, and images alongside your headlines and descriptions. With this view, it will be…
{Email from Kendall on October 21, 2022} I don’t know how long this has been a thing, but there is a spending limit option in Google Ads now. It doesn’t pause or unpause campaigns, and it works automatically. It may be a good option if you’re worried about over spending in an account. You can…
This is the page for the Assistant Level 1 Analytics exam. Please set up a goal for the form and the button. Name Button to Sebo Marketing
SEO Add Content If you are posting posts that need to be posted sometime in the future, you can schedule them in the box where you would publish them where it says “Immediately” and then change it to the date you want. You SERIOUSLY need to read the content because it ALWAYS has something wrong…
My client had some interesting local SEO results this month. I’m sharing because I thought you might find it an interesting case study for Local SEO. Client: Hartmans Law Situation: Wanted to show up for trademark attorney in his area Strategy: Create some local pages, with trademark attorney as the focus keyword. Implementation: I created…