No-Follow Links

What are Nofollow Links? These are links with a rel=”nofollow” HTML tag applied to them. This tells search engines to ignore the link. The only real difference between a no-follow and a do-follow, or follow, link is the rel=”nofollow”. Typically, according to Google, they don’t follow the no-follow links. Makes sense right?  What this means…

Mobile-first Indexing

What is mobile-first indexing? Simply stated, mobile-first indexing is if there is a mobile version of a URL, Google will predominantly use that version for indexing and ranking purposes. This is a change since historically the index was primarily based on the desktop versions of a page’s content. This change was made because the majority…

Outbound Links

Are outbound links a good thing?

Here are three articles that shed some light on the topic:

Is External Linking Good for SEO?
Optimizing Topic Pages for SEO with Marshall Simmonds
Linking Internally and Externally from Your Site – Dangers, Opportunities, Risk and Reward

Local SEO Cheat Sheet

Entrepreneur.com published an article about how to boost your rankings using local SEO. Here are the 5 things they suggested companies implement to increase organic click through rate for local search results: Set up and Optimize Local Listings on Google My Business, Yahoo Local, and Bing Places Get reviews from customers and post them on…

Homepage Search Engine Optimization

The homepage title tag should have comprehensive service messaging and brand. State the industry you are in and your brand name. “As you probably won’t try to rank your contact page, neither should you try to rank your homepage.” – yoast.com Moz homepage title: “Moz: SEO Software, Tools and Resources for Better Marketing” Hubspot homepage…