Purposes of Performance Planner New levels of accuracy Forecasts are based on internal Google data and your account’s historical performance then validated using machine learning Maximizing ROI with one click Performance Planner helps you discover the best bids and budgets for you to drive the most conversions for any spend scenario Grow your business with…
YouTube: TrueView for Reach: https://www.blog.google/products/ads/sight-sound-and-scale-introducing/ TrueView for Action: https://www.blog.google/products/ads/youtube-and-search-innovations-smx2018/ Maximize Lift Bidding Strategy: Uses Google’s machine learning to help you reach people who are more likely to consider your brand after an exposure Paid Search: Responsive Search Ads: https://support.google.com/adwords/answer/7684791 Landing page speed score: Tells you how fast your landing pages load on mobile devices. Score ranging from 0 –…
Analysis of a bunch of AdWords accounts CR% where not all the accounts had everything tracked (but they did have some conversions in place) showed that: Median Conversion rate was 2.18% 27.5% of accounts had a conversion rate of 0-1% The top 25% of accounts had a conversion rate of 5.34% or better. Analysis of…
“Note that if your Quality Score is below average, you’ll basically pay a penalty — up to 64% more per conversion than your average advertiser. In a nutshell, for every Quality Score point above the average 5/10 score, your CPA will drop by 16%, on average. Conversely, for every Quality Score point below the average…