Mobile-first Indexing

What is mobile-first indexing? Simply stated, mobile-first indexing is if there is a mobile version of a URL, Google will predominantly use that version for indexing and ranking purposes. This is a change since historically the index was primarily based on the desktop versions of a page’s content. This change was made because the majority…

Page Speed as a Ranking Factor for Mobile

“Google is rewriting page speed as a ranking factor for mobile.” “Google is going to be loud about page speed because they want people to speed up their sites” “We do have a ranking component that looks at desktop page speed. We don’t care about that, we care about mobile.” “Google doesn’t care much about…