Entrepreneur.com published an article about how to boost your rankings using local SEO. Here are the 5 things they suggested companies implement to increase organic click through rate for local search results: Set up and Optimize Local Listings on Google My Business, Yahoo Local, and Bing Places Get reviews from customers and post them on…
“Note that if your Quality Score is below average, you’ll basically pay a penalty — up to 64% more per conversion than your average advertiser. In a nutshell, for every Quality Score point above the average 5/10 score, your CPA will drop by 16%, on average. Conversely, for every Quality Score point below the average…
The homepage title tag should have comprehensive service messaging and brand. State the industry you are in and your brand name. “As you probably won’t try to rank your contact page, neither should you try to rank your homepage.” – yoast.com Moz homepage title: “Moz: SEO Software, Tools and Resources for Better Marketing” Hubspot homepage…
“Google is rewriting page speed as a ranking factor for mobile.” “Google is going to be loud about page speed because they want people to speed up their sites” “We do have a ranking component that looks at desktop page speed. We don’t care about that, we care about mobile.” “Google doesn’t care much about…
Quick Ideas: Organize a golf day for their company Drop off Dippidee Drop off Wallaby’s gift cards Write a thank you note Drop off movie passes Drop off gift cards Send an Edible Arrangement Send them some Sebo swag Celebrate milestones in their business or personal life by sending small gifts Give them a free…
Adaptive is in reaction to devices – responsive is in anticipation of devices. Source: http://www.amberweinberg.com/is-it-adaptive-or-responsive-web-design/ There seems to be a lot of confusion in the industry among both us web folk and clients about the differences between adaptive and responsive web design. I’ve even seen someone go so far as to say they’re both the…