Client, I am reaching out to discuss with you the possibility of implementing some additional data gathering for your website called offline conversion tracking. As you know, we believe that data is powerful, and we want to get you the most accurate data possible. With accurate data, we can better know how our efforts…
Purposes of Performance Planner New levels of accuracy Forecasts are based on internal Google data and your account’s historical performance then validated using machine learning Maximizing ROI with one click Performance Planner helps you discover the best bids and budgets for you to drive the most conversions for any spend scenario Grow your business with…
The Goal: Improve CTR in Google Ads What is it? Seller Ratings is an automated extension in Google Ads. Once you qualify to show up, Google will automatically start showing your ratings. You can turn off seller ratings if you feel they are not beneficial. If your client does not already have a review service…
SEO Add Content If you are posting posts that need to be posted sometime in the future, you can schedule them in the box where you would publish them where it says “Immediately” and then change it to the date you want. You SERIOUSLY need to read the content because it ALWAYS has something wrong…
My client had some interesting local SEO results this month. I’m sharing because I thought you might find it an interesting case study for Local SEO. Client: Hartmans Law Situation: Wanted to show up for trademark attorney in his area Strategy: Create some local pages, with trademark attorney as the focus keyword. Implementation: I created…
On October 24, 2019 Google launched one of their biggest algorithm updates that they’ve had in years. The BERT ( Bidirectional Encoder Representations from Transformers) Update is about making search results match the intention of searcher. It is a deep learning algorithm to improve natural language processing. For example, if someone searches “travel to Utah” vs. “travel from Utah”, Google is…
If you have heard of the Google core updates this year here is what you missed. A core update refers to an update to Google’s algorithm that helps Google show more relevant results to searches. Google releases core updates several times during a year. This year’s core updates focused on website content and matching searches…
What are Noindexed Pages Noindex pages are simply pages that you have told Google not to index. This means that Google won’t show these pages in a search result. How Does Google React to Noindex While it’s true that if a page is marked as noindex Google won’t show that page in the results, it…
What are Nofollow Links? These are links with a rel=”nofollow” HTML tag applied to them. This tells search engines to ignore the link. The only real difference between a no-follow and a do-follow, or follow, link is the rel=”nofollow”. Typically, according to Google, they don’t follow the no-follow links. Makes sense right? What this means…
What is mobile-first indexing? Simply stated, mobile-first indexing is if there is a mobile version of a URL, Google will predominantly use that version for indexing and ranking purposes. This is a change since historically the index was primarily based on the desktop versions of a page’s content. This change was made because the majority…