Last Updated on July 20, 2018
YouTube:
- TrueView for Reach: https://www.blog.google/products/ads/sight-sound-and-scale-introducing/
- TrueView for Action: https://www.blog.google/products/ads/youtube-and-search-innovations-smx2018/
- Maximize Lift Bidding Strategy: Uses Google’s machine learning to help you reach people who are more likely to consider your brand after an exposure
Paid Search:
- Responsive Search Ads: https://support.google.com/adwords/answer/7684791
- Landing page speed score: Tells you how fast your landing pages load on mobile devices. Score ranging from 0 – 10 based on multiple factors including the relationship between page speed and your potential conversion rate. Allows you to determine which pages are delivering a less than ideal user experience. Available in landing pages page.
Shopping:
- Smart Shopping Campaigns: https://support.google.com/adwords/answer/7674739
- Automated Feeds: Releasing later this year, a tool thatmakes it quicker for retailers globally to create their first product feed. Crawls website, gathers relevant details, and automatically creates feed using your product info.
Campaign Types:
- Smart Campaigns: https://www.blog.google/outreach-initiatives/small-business/google-ads-helping-businesses/
- Local Campaigns: “A new campaign type called Local campaigns is aimed at driving store visits. Advertisers set a budget, and the ads are generated automatically based on ad creative elements from the advertiser and location extensions. Google automatically optimizes ad delivery across Search, YouTube, Maps and websites and apps in its ad networks.” – Search Engine Land
- Hotel Campaigns: https://support.google.com/hotelprices/answer/7620322?hl=en&ref_topic=7619809
Other:
- Cross-device Reporting and Remarketing in Google Analytics: combine data from people who visit your sites multiple times across different devices. Can get a consolidated view of suers came on your site no matter the device they are using.
- Google Ads and Marketing Platform announcement: https://www.blog.google/technology/ads/new-advertising-brands/
