Last Updated on July 13, 2017
- “Google is rewriting page speed as a ranking factor for mobile.”
- “Google is going to be loud about page speed because they want people to speed up their sites”
- “We do have a ranking component that looks at desktop page speed. We don’t care about that, we care about mobile.”
- “Google doesn’t care much about page speed anymore… unless it’s mobile page speed.”
- Ranking Fluctuations
- What to expect
- More flux in lower results than higher
- More flux when you first earn high rankings vs. later on
- More flux with highly temporal topics/results (if lots of dates on the results more likely to see fluctuations)
- What to do
- Use weeks not days. Measure 4-6 weeks minimum when looking at your page rankings
- Look at the other results and see if they are also having high fluctuations. If so, it’s the algorithm, not you.
- Compare rankings to traffic. If page traffic looks okay week-over-week, you’re okay!
- Precipitous falls over multiple pages after stable periods are cause for concern and deserve investigation. Normal flux (2-4 positions regularly, some up, some down) is to be expected.
- What to expect
