Conversion locations are the “places” where leads are generated (e.g. “Website”, “App”, “Message destinations”, “Instagram Profile”, etc.). They are set at the ad set level. Depending on which campaign objective you have selected, you can choose from a set list of conversion location. This training will provide a comprehensive list of what each conversion location and which campaign objective it is compatible with.
Last Updated on November 5, 2024
Conversion Locations
Website
Send traffic to your website
The “website” conversion location is compatible with the following campaign objectives:
- Leads
- Traffic
- Engagement
- Sales
Message Destinations
Messages can be broken down into three distinct channels:
- Messenger – Generate leads by starting chats in Messenger
- WhatsApp – Generate leads by starting chats on WhatsApp
- Instagram Direct – Generate leads by starting chats on Instagram Direct Messenger
The “message destinations” conversion location is compatible with the following campaign objectives:
- Traffic (Messenger and WhatsApp only)
- Engagement
- Leads
- Sales (Messenger and WhatsApp only)
Instagram Profile
Send Traffic to your Instagram profile.
The “Instagram profile” conversion location is compatible with the following campaign objectives:
- Traffic
Calls
Get people to call your business
The “calls” conversion location is compatible with the following campaign objectives:
- Traffic
- Leads
App
Find new people to install your app and continue using it
The “app” conversion location is compatible with the following campaign objectives:
- Traffic
- Engagement
- Leads
- App Promotion
- Sales
Instant Forms
Generate leads by asking people to fill out a form directly on Facebook
The “instant forms” conversion location is compatible with the following campaign objectives:
- Leads
Website and Shop
We’ll automatically send people where we thing they’re most likely to convert: your website or your shop on Facebook or Instagram
The “website and shop” conversion location is compatible with the following campaign objectives:
- Sales