Meta Business Suite

This section contains exactly what you would expect it to — notifications of people who followed your Facebook page, people who commented on posts, or people sharing things with your Facebook account. We are not yet sure how much we’re going to be involved with things like replying to comments (or similar), so we’re not sure yet how useful this section is going to be to us.

Click here for a full training on navigating Ads Manager.

The inbox section is a convenient, all-in-one messaging hub. It lets you reply to your messages from:

• Facebook Messenger
• Instagram
• WhatsApp
• Facebook comments
• Instagram Comments

Again, we’re not sure yet how much replying to comments we’re going to be doing, but this is definitely the place to do it.

 

Inbox also lets you set up automations (instant replies based on keywords, away messages, etc.), and even create messaging ads** straight from your inbox.

 

**Messaging ads are basically sponsored posts that are meant to result in people sending you a message

The Content section has a lot of subsections of its own. As the name implies, it’s a hub where you can find all of your content (reels, stories, posts, clips, etc.). You can also schedule and publish posts. This section mostly deals with organic posts, so we most likely won’t use it very much, but it could be useful in certain situations.

 

One cool thing is that you can check all of your Mentions & Tags, which is a useful way of seeing who’s talking about you.

 

The Planner section is cool but, again, is mostly for organic posting. It is essentially a calendar that lets you plan out, schedule, and manage your content.

One feature that we may use — If you create a new automatic post, you can make it a “boosted” post. We’re not quite sure how often we will be boosting posts (probably not very often), but if we ever need to this is one way to do it.

This may be a section we visit more than the others. The “Ads” section of MBS is kind of like the “overview” page in Google Ads. It provides a high-level view of spend, engagement, and results. It also gives other info, like recommendations, a quick-view of your latest drafts, and some audience insights. Lastly, there is a section that lets you view all of your active ads.

Insights has plenty of interesting information and insights. This is a section that we may use more than others. Not because it seems necessary for running successful ad campaigns, but because it is a good way to understand the holistic performance of a client’s Facebook page. There are several sections within Insights:

• Overview – High-level performance snapshot. How many new followers, link clicks, interactions, messages, results, etc. did we achieve? Also provides recommendations and similar
• Plan – Provides small goals or steps that are there to keep your account on track. Sort of feels like Google Ads Recommendations, but a little different. Examples: “Publish one ad this week”, “Maintain a response rate of 1%”, “Publish on story on Instagram”, etc.
• Results – Will give you graphs that tell you your reach, visits, follows, paid reach, and paid impressions for a given channel (Facebook, Instagram, WhatsApp, etc.)
• Audience – Gives you a breakdown of Audience Trends, Audience Demographics, and Potential Audiences
• Leads – A breakdown of leads and other conversion data. Can be filtered down to just “Paid” if you want
• Messaging – See everyone who has contacted your business, how many orders/leads resulted from conversations, and how quickly you respond to messages with the daily responsiveness tracker
• Benchmarking – Compare your page to other pages: compare follower counts, how often you post, etc. In the “Business to watch” section, you can add a specific competitor business to track

Leads Center is a free, basic CRM built into Meta Business Suite. It automatically collects leads from your Facebook and Instagram lead ads (plus organic messages and interactions) so they’re all in one place.

The default view is a Kanban-style Pipeline with three columns: Intake, Qualified, and Converted. You can drag leads through these stages, add notes, assign leads to team members, and export everything as a CSV.

A few things worth knowing:

• It’s not a full CRM. Leads Center is more of a lead inbox than a true nurturing or forecasting tool. If a client needs pipeline forecasting or multi-channel lead tracking (website, Google, TikTok, etc.), they’ll need something like HubSpot or Pipedrive on top of it.
• No built-in instant notifications. Leads don’t trigger an email or text the moment they come in. If a client wants immediate alerts, that requires a third-party integration (Zapier, Make, etc.) or a CRM sync.
• Leads expire after 90 days. If they’re not exported or synced somewhere else by then, they’re gone.

You’ll find it under All Tools > Leads Center in Meta Business Suite. It only shows up on Pages that have run lead ads before.