Last Updated on January 20, 2023
Google Exams May No Longer Be Mandatory
This topic will be discussed more at the 2023 APM.
Audiences Review
It is important to know categories when taking Google Exams. Below are the categories for each audience type:
Awareness: Detailed Demographics & Affinity Audiences
Consideration: In-Market & Similar
Increase Purchases and Loyalty: Customer Match
Bruce’s Review Doc
Bruce created a very detailed review doc for the Search Exam. You can access it here.
