Last Updated on January 12, 2023
Smart Bidding
- Awareness-based (visibility): Target Impression Share
- Consideration-focused (clicks): Max Clicks
- Conversion-focused: Max Conversions (with or without CPA target)
- Value-based: Max Conversion Value (with or without target ROAS)
Review Quiz
- What is the most important thing to check before you create a Smart Bidding campaign? A: Conversion Tracking
- Which smart bidding strategy is a Consideration-focused bidding strategy? A: Max Clicks
- Which bidding strategy allows you to select a Target CPA? A: Max Conversions
- Which smart bidding strategy allows you to select a ROAS target? A: Max Conversion Value
- Which strategy is Awareness-based? A: Target Impression Share
- Which smart bidding strategy is a used to increase traffic? A: Max Clicks
- Which smart bidding Strategy requires a minimum of 15 conversions? A: Target ROAS
- Which smart bidding strategy should you use if your campaign is limited by budget and you have <90% impression share? A: Max Conversions
- Which of the following are most common PITFALLS when working with Smart Bidding campaigns? A: Making constant changes to campaigns & Using too aggressive of CPA goal
- Which signals affect the [smart] bid? A: language & location & browser
- Where can you go to assess your campaign’s performance? A: Bid Strategy Report
- How long does Google say is the typical learning period? A: 1 week
- When analyzing tCPA results what should you look at? A: compare Actual CPA with Campaign Target CPA
- Which 2 bidding strategies use the most Google automation and machine learning? A: Max Conversions & Max Conversion Value
- Which strategy is good to use for a new accounts BECAUSE it does not require previous data to perform well? A: Max Clicks
- Which strategy does Google recommend when you are Limited by Budget? A: Max Conversions
- Which is the only bid adjustment that works with Max Conversions? A: Device (-100%)
- Which bidding strategies work with all bid adjustments? A: Manual & Max Clicks
- Which campaign does Google recommend for brand terms? A: Target Impression Share
