Last Updated on May 16, 2025
January is Google Search Exam Review Month
I will provide small trainings for the Search Exam all month. Those who have their Search Exam within the last 6 months will be entered into a drawing for a Google prize.


Here is a quick video about Hotel Campaigns.
Discussion Questions:
- For our questions about Local campaigns here is a little article with how they are tracked: https://www.optimizesmart.com/guide-to-google-analytics-store-visits-tracking/.
- Google does allow Vacation rentals and airbnb type properties to use their Hotel campaigns.
- Performance Max campaigns are not listed as a “specialty campaigns” in the Skillshop. Performance Max campaigns are fully automated and can show on any channel.