Plan for shorter time periods
If you are expecting additional market fluctuations, you may want to plan in shorter (weekly or bi-weekly) increments until markets stabilize.
Last Updated on August 20, 2020
Purposes of Performance Planner
New levels of accuracy
Forecasts are based on internal Google data and your account’s historical performance then validated using machine learning
Maximizing ROI with one click
Performance Planner helps you discover the best bids and budgets for you to drive the most conversions for any spend scenario
Grow your business with Performance Planner
We show you a curve with the possibilities of results you can achieve for your business with Google Ads
To learn more about how performance planner can help you read this flyer by Google.
How to Set Up Performance Planner
Interpret Data
Forecasts are updated daily
Your plan’s forecasts are updated daily with data from the last 7-10 days. Forecasts take into account any impact of market changes during this time period. The seasonality model has also been adjusted for recent market fluctuations.
FAQs
Why can’t I see my Display and App campaigns in Performance Planner?
This version of Performance Planner allows planning of Search and select Shopping campaigns (see below for Shopping eligibility criteria). Planning functionality for Display and App campaigns will be coming soon.
Why can’t I see all of my Shopping campaigns in Performance Planner?
Performance Planner works for Shopping campaigns using eCPC, max CPC, and TROAS bid strategies that:
- Are not budget capped
- Have met a traffic threshold
What is the difference between this and the Recommendations tab?
Recommendations tab is the Google Ads optimization tool for on-the-go improvements to campaigns. Performance Planner is the Google Ads planning tool for monthly, quarterly and annual planning that helps you decide what budgets are required for upcoming periods of always-on campaigns.