Last Updated on July 17, 2020

Auto-tagging

Auto-tagging is a feature that you need to turn on before you can do the following:

  • Track conversions on your website on all browsers
  • Import conversion data into Google Ads from Google Analytics, as well as other external sources, such as your Customer Relation Management (CRM) system
  • Import Google Ads campaign and cost data into Google Analytics reports
  • Import Google Analytics site engagement metrics, such as bounce rate and average session duration, into Google Ads reporting

Read more about Auto Tagging from Google’s Support Site.

Enable Auto Tagging

  1. Click Tools & Settings at the top right of the Google Ads Window
  2. Under Setup, click Linked Accounts
  3. Click Details under Google Analytics
  4. Under “Auto-tagging is turned off” click “ENABLE FOR THIS CLIENT ACCOUNT”