Advanced GTM Tips & Tricks

There are a lot of different ways to add or install Google Tag Manager code to a client’s website.  Please carefully consider which option is best for your client. Please use the following information as a guideline to determine the best action to take.  When in doubt, use the plugin method. We used to recommend people to create a child theme and put the code on the site but we have found that this is too technical and we have broken too many sites in the process.  We do not want to be breaking sites especially while we are trying to win over a potential client.  This is why we have simplified the process by just installing the plugin when the ideal setup isn’t in place.