Last Updated on September 29, 2020

  • Break up the text

    • No one likes big blocks of text.

  • Use clear images

    • The images should have a clear subject and not be distracting from the article.

  • Utilize legal images

    • Royalty free: Royalty free images aren’t free as the name suggests. With a royalty-free image, you can usually use it as you choose, but you are not allowed to edit or resell it.
    • Rights Managed: Normally with these images, you purchase a single-user license for the particular image in question. You have to decide, before you use it, just how you plan to use it. For example, if you use one of these images in your blog post, you can’t then use the same image in a video. You would need to purchase an additional license.
    • Public domain: Public domain images have no restrictions. You don’t need to ask for any permission before using these images. Although it’s the general consensus you provide attribution, it’s by no means mandatory.
    • Creative Commons: Images have been granted access by the creator. But in most cases, you will need to provide attribution to the creator.
    • We use Unsplash.

  • Incorporate screenshots

  • Use explainer images

    • Show examples to help people understand.

  • Utilize SEO tactics

    • Fill in the alt text box with your chosen keyword.

  • Include pictures of people

    • People seeing people help them to picture themself using the product.

  • Optimize big images

    • Research from DoubleClick shows that 53% of users abandon a mobile website if it takes longer than 3 seconds to load.
    • Plugins: tinypng,
    • https://tinypng.com/