Conversions

This is a conversational video exploring the current (2025) Google Ads Goals page. It also provides general information on goal tracking, as well as more overview-type info.

Select which type of conversion action you are trying to set up. Each of these videos will walk you through setting up direct conversions (via GTM), except for the one titled “Importing Key Events from GA4”.

Website Call Tracking Setup Instructions

1. Click Tools & Settings within the Google Ads Account
2. Under Measurement, click Conversions
3. Click the blue plus button on the top left
4. Click Phone Calls >> Calls to a Phone Number on Your Website >> Continue
5. Name the Conversion “Website Call Tracking”
6. Input the value (get this from the MC over the account)
7. Click Use Google Tag Manager (GTM)
8. Open GTM in another tab
9. Open the GTM account for the client
10. Click Tags
11. Click New
12. Click the Tag Configuration box >> Conversion Linker
13. Click Triggering box >> All Pages
14. Save the tag
15. Click New again
16. Tag Configuration >> Scroll until you find Google Ads Calls from Website Conversion
17. Fill in the information requested (you’ll need the Conversion ID & Conversion Label from the Goal you began creating in the Google Ads account)
18. Triggering >> All Pages
19. Save
20. Submit & Publish the GTM container
21. Go back to your Google Ads Tab & click Next >> Done
22. The conversion should begin working within 24 hours