Local SEO Case Study

Last Updated on November 14, 2019 My client had some interesting local SEO results this month. I’m sharing because I thought you might find it an interesting case study for Local SEO. Client:  Hartmans Law Situation:  Wanted to show up for trademark attorney in his area Strategy:  Create some local pages, with trademark attorney as…

BERT Update

Last Updated on November 12, 2019 On October 24, 2019 Google launched one of their biggest algorithm updates that they’ve had in years. The BERT ( Bidirectional Encoder Representations from Transformers) Update is about making search results match the intention of searcher. It is a deep learning algorithm to improve natural language processing.   For example, if someone searches “travel to Utah”…

2019 Core Updates & EAT

Last Updated on November 7, 2019 If you have heard of the Google core updates this year here is what you missed. A core update refers to an update to Google’s algorithm that helps Google show more relevant results to searches. Google releases core updates several times during a year. This year’s core updates focused…