Alternative Marketing Info

Last Updated on May 31, 2019 I recently had a conversation with a potential client where they asked me how digital marketing compared to direct mail. That conversation sparked the research below. The information is not robust by any means, but can hopefully help give you a somewhat educated answer if asked the same question.…

2019 Google Marketing Keynote

Last Updated on May 28, 2019 Discover Ads Available in a specific campaign type Unmatched reach Suggested to consolidate ad groups unless customized messaging for different products or services is needed Budget should be 10x your target CPA Suggested to include at least 10 search terms from your best performing search campaigns if using custom…