Last Updated on May 28, 2019
Discover Ads
- Available in a specific campaign type
- Unmatched reach
- Suggested to consolidate ad groups unless customized messaging for different products or services is needed
- Budget should be 10x your target CPA
- Suggested to include at least 10 search terms from your best performing search campaigns if using custom intent audiences
Gallery Ads
- New ad format where visual ads sit at the top of search results page
- Opens to a gallery of images with a headline for each image
- Example would be images of different meals for a company selling frozen meals
- Contains 4-8 images
- 70 character taglines
- Up to 3 headlines
Deep linking in Google Ads and Robust Reporting
- Direct to app on ad click capabilities
- Need to have Google Ads web tracking and deep linking enabled to work
Bumper Machine
- Generates a 6 second ad within Google Ads using YouTube video
- Requires a link to a YouTube video under 90 seconds
- Includes light editing features
Additional Highlights
- New bidding strategy – Maximize Conversion Value. Most valuable with eCommerce websites
- Choose conversions at the campaign level- YES!
- Conversion value rules – a little vague on this one, but it appears that if a certain rule is triggered the values can be altered. Look forward to this.
- Seasonality adjustments – provide seasonal information and during peak seasonal times bidding will be increased.
- Custom affinity and custom intent being merged into custom audiences.
- Audience Expansion tool – move a slider right to expand the audience and left to make more targeted. Expected metrics will be displayed.
- Shopping will soon allow people to buy directly on the Google platform.
- YouTube will soon allow you to buy products while watching a video.
- Local campaigns are now available to everyone
- Search suggestions will now include local stores
- Privacy is becoming more of a focus for Google
