Last Updated on November 14, 2019 My client had some interesting local SEO results this month. I’m sharing because I thought you might find it an interesting case study for Local SEO. Client: Hartmans Law Situation: Wanted to show up for trademark attorney in his area Strategy: Create some local pages, with trademark attorney as…
Last Updated on November 12, 2019 On October 24, 2019 Google launched one of their biggest algorithm updates that they’ve had in years. The BERT ( Bidirectional Encoder Representations from Transformers) Update is about making search results match the intention of searcher. It is a deep learning algorithm to improve natural language processing. For example, if someone searches “travel to Utah”…
Last Updated on November 7, 2019 If you have heard of the Google core updates this year here is what you missed. A core update refers to an update to Google’s algorithm that helps Google show more relevant results to searches. Google releases core updates several times during a year. This year’s core updates focused…
Last Updated on September 16, 2019 What are Noindexed Pages Noindex pages are simply pages that you have told Google not to index. This means that Google won’t show these pages in a search result. How Does Google React to Noindex While it’s true that if a page is marked as noindex Google won’t show…
Last Updated on June 25, 2019 Most Important – example of orders for “Areas We Serve” pages http://plymouthcountyfamilylaw.com/areas-we-serve/hingham-ma/ Key writing principles? Introduce yourself (300 words) Talk about the area (200 words) Talk about whatever services you need to (250 words each) Braces Veneers Root Canal Sebo will go through and do any necessary hyperlinking to…
Last Updated on May 31, 2019 I recently had a conversation with a potential client where they asked me how digital marketing compared to direct mail. That conversation sparked the research below. The information is not robust by any means, but can hopefully help give you a somewhat educated answer if asked the same question.…
Last Updated on May 28, 2019 Discover Ads Available in a specific campaign type Unmatched reach Suggested to consolidate ad groups unless customized messaging for different products or services is needed Budget should be 10x your target CPA Suggested to include at least 10 search terms from your best performing search campaigns if using custom…