Quality Score Affects Costs

Last Updated on July 13, 2017 “Note that if your Quality Score is below average, you’ll basically pay a penalty — up to 64% more per conversion than your average advertiser. In a nutshell, for every Quality Score point above the average 5/10 score, your CPA will drop by 16%, on average. Conversely, for every…

Homepage Search Engine Optimization

Last Updated on July 13, 2017 The homepage title tag should have comprehensive service messaging and brand. State the industry you are in and your brand name. “As you probably won’t try to rank your contact page, neither should you try to rank your homepage.” – yoast.com Moz homepage title: “Moz: SEO Software, Tools and…

20 Ways to Wow and Upsell a Client

Last Updated on October 31, 2017 Quick Ideas: Organize a golf day for their company Drop off Dippidee Drop off Wallaby’s gift cards Write a thank you note Drop off movie passes Drop off gift cards Send an Edible Arrangement Send them some Sebo swag Celebrate milestones in their business or personal life by sending…