Last Updated on December 11, 2017 Build the right Content Strategy for SEO Growth Following is a list of questions when you want to start a content creating strategy. Who is my target audience? What are their pain points and needs? What types of content do these people want to consume? Where are they currently…
Are outbound links a good thing?
Here are three articles that shed some light on the topic:
Is External Linking Good for SEO?
Optimizing Topic Pages for SEO with Marshall Simmonds
Linking Internally and Externally from Your Site – Dangers, Opportunities, Risk and Reward
Last Updated on July 20, 2017 Analysis of a bunch of AdWords accounts CR% where not all the accounts had everything tracked (but they did have some conversions in place) showed that: Median Conversion rate was 2.18% 27.5% of accounts had a conversion rate of 0-1% The top 25% of accounts had a conversion rate…
Last Updated on July 19, 2017 Optimize Your Profile One of the first things you should do to start using LinkedIn as a sales tool is make sure your profile is complete and delivers a professional impression of you and the company you work for. Of course, always include a high quality photo of yourself…
Last Updated on July 20, 2017 Entrepreneur.com published an article about how to boost your rankings using local SEO. Here are the 5 things they suggested companies implement to increase organic click through rate for local search results: Set up and Optimize Local Listings on Google My Business, Yahoo Local, and Bing Places Get reviews…
Last Updated on July 13, 2017 “Note that if your Quality Score is below average, you’ll basically pay a penalty — up to 64% more per conversion than your average advertiser. In a nutshell, for every Quality Score point above the average 5/10 score, your CPA will drop by 16%, on average. Conversely, for every…
Last Updated on July 13, 2017 The homepage title tag should have comprehensive service messaging and brand. State the industry you are in and your brand name. “As you probably won’t try to rank your contact page, neither should you try to rank your homepage.” – yoast.com Moz homepage title: “Moz: SEO Software, Tools and…
Last Updated on July 13, 2017 “Google is rewriting page speed as a ranking factor for mobile.” “Google is going to be loud about page speed because they want people to speed up their sites” “We do have a ranking component that looks at desktop page speed. We don’t care about that, we care about…
Last Updated on October 31, 2017 Quick Ideas: Organize a golf day for their company Drop off Dippidee Drop off Wallaby’s gift cards Write a thank you note Drop off movie passes Drop off gift cards Send an Edible Arrangement Send them some Sebo swag Celebrate milestones in their business or personal life by sending…